Interbrand's Top 100 Most Valuable Global Brands Of 2026

Interbrand's 2026 global brand ranking has been released, with Apple retaining the top spot. Microsoft, Google, Amazon, Samsung Electronics, NVIDIA, Instagram, Coca-Cola, Toyota and YouTube complete the top ten, in that order. Xiaomi, BYD and Huawei continue to represent China on the list.

Four brands enter the ranking this year: Zurich Insurance, Hitachi, GE HealthCare and Hewlett Packard Enterprise.

NVIDIA once again records the fastest growth in brand value, surging 71.5% to enter the top six. Shopify, Uber and Caterpillar also post growth of more than 30%.

Among the brands ranked, automotive brands see a substantial overall decline in value. Tesla falls 37.8%. Nissan, Volkswagen and Honda decline by more than 20%, while Toyota, Audi, Mercedes-Benz, BMW and Porsche fall by over 10%. Ferrari, BYD, Kia and Hyundai, however, record increases.

Considered one of the world's most authoritative measures of brand value, the ranking assesses leading global brands each year across three dimensions: financial performance, the role of the brand and brand strength. Eligible companies must generate a substantial share of revenue outside their home or other primary markets, have a sufficient global presence and level of recognition, and demonstrate profitability through publicly available financial data. Interbrand expresses factors such as financial strength and growth potential in monetary terms to compare brand values.

Rank | Brand | Country or region | Sector | Brand value / Year-on-year growth

01. Apple (United States)

Technology | US$514.6 billion / +9.3%

02. Microsoft (United States)

Technology | US$443.7 billion / +14.2%

03. Google (United States)

Technology | US$389.3 billion / +22.8%

04. Amazon (United States)

Technology | US$351.8 billion / +10.0%

05. Samsung (South Korea)

Electronics | US$105.2 billion / +16.2%

06. NVIDIA (United States)

Technology | US$74 billion / +71.5%

07. Instagram (United States)

Entertainment | US$65.5 billion / +14.4%

08. Coca-Cola (United States)

Beverages | US$60.3 billion / +0.4%

09. Toyota (Japan)

Automotive | US$59.5 billion / -19.9%

10. YouTube (United States)

Entertainment | US$58.9 billion / +21.7%

11. Cisco (United States)

Business services | US$57 billion / +17%

12. McDonald's (United States)

Restaurants | US$55.5 billion / +4.6%

13. Oracle (United States)

Business services | US$45.5 billion / +8%

14. Facebook (United States)

Entertainment | US$45.3 billion / +9.8%

15. Hermès (France)

Luxury | US$45.2 billion / +10.6%

16. Louis Vuitton (France)

Luxury | US$45.1 billion / -6.9%

17. SAP (Germany)

Business services | US$44.6 billion / +7.9%

18. IBM (United States)

Business services | US$43.8 billion / +11.1%

19. Adobe (United States)

Technology | US$41.7 billion / +1.7%

20. Mercedes-Benz (Germany)

Automotive | US$40.8 billion / -18.6%

21. Disney (United States)

Entertainment | US$40.4 billion / -2.4%

22. BMW (Germany)

Automotive | US$38.4 billion / -17.9%

23. Netflix (United States)

Entertainment | US$34.1 billion / +21.7%

24. Chanel (France)

Luxury | US$32.9 billion / +8.1%

25. J.P. Morgan (United States)

Banking | US$31.1 billion / +6.5%

26. Allianz (Germany)

Insurance | US$30.7 billion / +9%

27. Booking.com (United States)

Hotels | US$26.5 billion / +12.7%

28. BlackRock (United States)

Payments and investment | US$25.8 billion / +8.8%

29. Hyundai (South Korea)

Automotive | US$25 billion / +1.6%

30. Visa (United States)

Payments and investment | US$24.1 billion / +5%

31. MasterCard (United States)

Payments and investment | US$22.2 billion / +5.4%

32. Nike (United States)

Apparel | US$21.7 billion / -35.5%

33. Zara (Spain)

Apparel | US$21.6 billion / +11.2%

34. Accenture (United States)

Business services | US$21.5 billion / +2.6%

35. Sony (Japan)

Entertainment | US$21.2 billion / -5%

36. Qualcomm (United States)

Technology | US$21.2 billion / +5.3%

37. Salesforce (United States)

Business services | US$20.5 billion / +6.8%

38. UNIQLO (Japan)

Apparel | US$20.5 billion / +16.2%

39. Spotify (Sweden)

Entertainment | US$20.5 billion / +37.8%

40. GE Aerospace (United States)

Industrial equipment | US$20.5 billion / +12.4%

41. AXA (France)

Insurance | US$20.1 billion / +10%

42. Pepsi (United States)

Beverages | US$20.1 billion / -1.1%

43. Dell (United States)

Electronics | US$19.9 billion / +22.1%

44. Airbnb (United States)

Hotels | US$19.6 billion / +9.2%

45. Honda (Japan)

Automotive | US$19.4 billion / -21.8%

46. IKEA (Sweden)

Retail | US$19.2 billion / -13.5%

47. Siemens (Germany)

Industrial equipment | US$19.1 billion / +8.3%

48. LEGO (Denmark)

Entertainment | US$18.8 billion / +13.7%

49. PayPal (United States)

Payments and investment | US$18.6 billion / -6%

50. Tesla (United States)

Automotive | US$18.3 billion / -37.8%

51. Ferrari (Italy)

Automotive | US$17.7 billion / +14.7%

52. Uber (United States)

Logistics | US$17.2 billion / +34.7%

53. Goldman Sachs (United States)

Banking | US$16.9 billion / +10%

54. Nintendo (Japan)

Entertainment | US$16.7 billion / +8.5%

55. UPS (United States)

Logistics | US$16.6 billion / -7.5%

56. adidas (Germany)

Apparel | US$16.1 billion / -7.9%

57. L'Oréal Paris (France)

Consumer goods | US$15.3 billion / +4.1%

58. Zurich (Switzerland)

Insurance | US$15 billion / New entry

59. eBay (United States)

Retail | US$15 billion / +9.6%

60. Citi (United States)

Banking | US$14.3 billion / +8.9%

61. Monster (United States)

Beverages | US$14.2 billion / +22.8%

62. Schneider Electric (France)

Industrial equipment | US$13.9 billion / +9.6%

63. Pampers (United States)

Consumer goods | US$13.8 billion / 0.0%

64. Budweiser (United States)

Beverages | US$13 billion / +7.8%

65. Audi (Germany)

Automotive | US$12.4 billion / -19.5%

66. Porsche (Germany)

Automotive | US$12.4 billion / -17.5%

67. HSBC (United Kingdom)

Banking | US$12.4 billion / +7.7%

68. Caterpillar (United States)

Industrial equipment | US$12.3 billion / +33.1%

69. Cartier (France)

Luxury | US$12.2 billion / +9.4%

70. Nescafé (Switzerland)

Beverages | US$12.1 billion / -6.1%

71. Volkswagen (Germany)

Automotive | US$11.6 billion / -23%

72. Santander (Spain)

Banking | US$11.3 billion / +9.1%

73. LinkedIn (United States)

Entertainment | US$11 billion / +5.9%

74. HP (United States)

Electronics | US$10.8 billion / -10%

75. Xiaomi (China)

Electronics | US$10.7 billion / +12.6%

76. Corona (Mexico)

Beverages | US$10.7 billion / +9.6%

77. Colgate (United States)

Consumer goods | US$10.7 billion / +2.9%

78. Intel (United States)

Technology | US$10.6 billion / -7.6%

79. Gillette (United States)

Consumer goods | US$10.5 billion / +3.2%

80. H&M (Sweden)

Apparel | US$10.4 billion / -12.1%

81. Nasdaq (United States)

Payments and investment | US$10.2 billion / +11.2%

82. Philips (Netherlands)

Electronics | US$9.8 billion / -7.8%

83. 3M (United States)

Industrial equipment | US$9.8 billion / +9.1%

84. Nestlé (Switzerland)

Consumer goods | US$9.7 billion / -0.4%

85. Dior (France)

Luxury | US$8.9 billion / -5%

86. Shopify (Canada)

Technology | US$8.9 billion / +28.4%

87. Kia (South Korea)

Automotive | US$8.8 billion / +2.7%

88. John Deere (United States)

Industrial equipment | US$8.6 billion / -2%

89. BYD (China)

Automotive | US$8.5 billion / +4.5%

90. Hitachi (Japan)

Industrial equipment | US$8.1 billion / New entry

91. Tiffany & Co. (United States)

Luxury | US$8.1 billion / +6.2%

92. Sephora (France)

Retail | US$8.1 billion / +4.9%

93. Gucci (Italy)

Luxury | US$8.1 billion / -30.7%

94. Huawei (China)

Electronics | US$7.7 billion / +2.2%

95. GE HealthCare (United States)

Industrial equipment | US$7.7 billion / New entry

96. Prada (Italy)

Luxury | US$7.6 billion / -15.1%

97. Danone (France)

Consumer goods | US$7.5 billion / -7.9%

98. FedEx (United States)

Logistics | US$7.3 billion / -5.7%

99. Hewlett Packard Enterprise (United States)

Business services | US$7.3 billion / New entry

100. Nissan (Japan)

Automotive | US$7.2 billion / -23.2%